An unknown toothpaste brand against the category’s global giants
The client came by referral with a written description and a photo of a product that did not exist yet. Priced three times above the market.
We built the positioning, the 3D model, the content and the on-platform promotion strategy within the agreed scope. Two months in it became the No.1 fastest-growing brand in its category according to a leading Russian marketplace analytics service, and within 18 months it reached 10th place in the category with just two products — pushing past global brands with vast product ranges.